Inspiration can come from the strangest of places, it was during a family trip to Disney Land in Florida when I truly realised that the value of Disney was the absolute detail and the feeling that nothing could be enough to make it such a memorable trip for the customer. When I launched Frank Olsen Furniture, it was this inspiration that drove my desire to create something more than just furniture. I wanted to create a product that the consumer would be proud to own, show friends and feel like they have been served well by the brand through the attention to detail, design, innovation and value.

I could visualise the finished product clearly in my mind and I could see the consumer looking at it with pride and feeling very happy with the value the product has delivered, exceeding expectations. This is what Frank Olsen Furniture had to be about. Being different, driving to achieve things other brands couldn’t, delivering value and connecting with the consumer in the love of the product and a passion for design and innovation.